Six Months Into EOW™ Traceability Loop Saves 2,625 Tons of Glass

COSTA MESA, Calif. - Jan. 8, 2020 - PRLog -- Over 2,600 tons of glass have avoided Colorado landfills since the partnership between the End of Waste Foundation (EOWF), Rocky Mountain Bottling Company and Momentum Recycling was established in June. With the added of partnership of Truett Hurst Winery in July, this first collaboration proves the viability of the Recycling Traceability System (RTS) and the "Distributed Shared Responsibility" (DSR) model.

There has been a continued decline in consumer access to glass recycling due to numerous political and economic reasons. Budget cuts to the EPA in the last decade have led to a recycling industry that has essentially been given the reigns to self-regulation. In the last few years, many municipalities across the country are beginning to drop their glass recycling programs due to lack of profitability. And many product manufacturers would like to increase recycling rates but don't necessarily have trust in the industry.

"Manufacturers don't always trust action is being taken when it comes to recycling," said End of Waste Foundation Cofounder Ionut Georgescu. "They take great commitments towards their product, packaging and sustainability but they can't take the last steps with recycling unless they have more transparency into the industry. We've found manufacturers are willing to contribute financially and operationally to reduce, reuse and recycle but we need to build confidence that real action is being taken. Our Proof of Recycling Program is built to create transparency and bridge the gap between manufacturers and the recycling industry," Georgescu said.

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