GEICO Extends Partnership With National Lacrosse League For Full 2019-20 Season

Renewal of League's Major Partnership Another Big Step Forward For NLL And The Sport of Lacrosse Jerry Milani
 
 
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PHILADELPHIA - Jan. 8, 2020 - PRLog -- The National Lacrosse League (@NLL) has announced an extension of its groundbreaking partnership with GEICO, one of the largest insurance providers in the United States.  GEICO will be the official insurance provider of the NLL for the full season after becoming a partner in March of 2019.

"We welcome GEICO back for the full season after a very positive initial engagement at the end of the 2018-19 season," said Kevin Morgan Executive Vice President & CRO, NLL. "Our expanded footprint, the growing audience on Bleacher Report LIVE, and a young and active demographic make this a great fit for both sides."

In addition to in-arena signage and a significant presence on NLL coverage on BR Live, all NLL teams' away uniforms will have the GEICO patch featured on the jersey tail for the season.

The NLL (http://www.nll.com) is the premier lacrosse league in the world, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected to see a 29-percent increase from 2018 to 2019.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

About the National Lacrosse League

The National Lacrosse League (NLL) is North America's premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 13 franchises across the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, New England Black Wolves, New York Riptide, Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.

About GEICO

GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles. For more than 80 years, the company has worked to make people's lives better by protecting policyholders against unexpected events.

Visit www.geico.com for a quote or to learn more.

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Jerry Milani
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Tags:Geico Lacrosse
Industry:Advertising
Location:Philadelphia - Pennsylvania - United States
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