Influence Grid Launches New Platform to Help Marketers find TikTok Influencers

HACKNEY, U.K. - Jan. 7, 2020 - PRLog -- Influence Grid today announces the launch of its TikTok influencer discovery platform. The comprehensive database of TikTok influencers, who are categorized by location and topic, helps brands and marketing agencies find the most relevant influencers to work with.

The advanced search capabilities of Influence Grid, such as the ability to filter by engagement rate, average video views, and follower count, allow marketers to target the most effective influencers for their campaigns. Every influencer profile on the platform includes detailed statistics, such as the engagement rate of their followers, as well as the most recent videos they posted. Links to each influencer's other social media profiles and their email addresses are also included, when available. The results of any search can be exported to a CSV file, ready to be imported into Google Sheets or other tools.

Despite the huge growth of TikTok over the last couple of years (the application reached 1.5 billion downloads in Q3 2019), most influencer discovery tools are not yet compatible with the platform. Influence Grid fills the gap in the market with essential TikTok-specific statistics, such as average video views. Today's announcement will help brands and agencies include TikTok in their influencer marketing efforts.

"TikTok is only going to get bigger in 2020, and brands are starting to realize the untapped potential of the platform. We want to make it easier for them to find great influencers to work with. Whether it's a handful of micro-influencers or a global campaign of hundreds, our influencer database helps them do that." said Andrew Cloke, CEO of
Influence Grid (https://www.influencegrid.com/). "Based on the feedback from our beta users, our tool is an invaluable part of their discovery processes".

Influence Grid (https://www.influencegrid.com/)