Spire talks about ASEAN B2B marketing best practices for companies in Osaka
Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting Group, shared insights on ASEAN marketing trends with senior executives of Japanese companies headquartered in the Kansai region of Japan.
By: Spire Research and Consulting
Jeffrey shared business-to-
Vietnam has joined Indonesia and Thailand as one of the low-cost production hubs in ASEAN, whereas the Philippines has emerged to become one of the key markets for sourcing materials for secondary industries. Therefore, the right ASEAN countries should be selected depending on one's market position and strategic intent.
For certain industries, the market dynamics are changing. Identifying and focusing on the right market segment and channel in the country of launch is important.
Bahar shared a few successful case studies illustrating that multi-phased research involving all stake-holders is important before entering any market.
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