Concierge Auctions Set to Break the Record for Highest Detached Property Sale in Calgary Since 2015 in Partnership with Sotheby's International Realty

Previously offered for $10,888,888, 102 Crescent Road NW sold in cooperation with Corinne Poffenroth of Sotheby's International Realty Canada
102 Crescent Road NW
102 Crescent Road NW
NEW YORK - Dec. 30, 2019 - PRLog -- 102 Crescent Road NW, a 9,808-square-foot Contemporary estate just minutes to downtown Calgary, created a bidding war among 8 buyers and successfully sold at auction last month through Concierge Auctions in cooperation with Corinne Poffenroth of Sotheby's International Realty Canada.

"A comprehensive marketing strategy has always been essential for the successful sale of luxury real estate, and is particularly crucial in today's market," says Corinne Poffenroth, listing agent with Sotheby's International Realty Canada. "In the case of this extraordinary sale, the power of Sotheby's International Realty's local and global marketing platform, combined with Concierge Auctions' unique sales strategy, helped ensure maximum exposure for the property, qualified interest and an accelerated sale."

Previously offered for $10,888,888, when closed, the transaction will represent the highest resale price achieved in Calgary since 2015. In just five weeks, the global exposure generated by Concierge Auctions resulted in over 692 inquiries, 95 open house tours, and 29 qualified showings.

"The sale of this property at a price that is the highest for a detached home in Calgary since January 2015 demonstrates the fact that there is underlying demand for luxury real estate in the region," says Mary-Ann Mears, Managing Broker for Sotheby's International Realty Canada in Calgary.   "While the current market offers favourable conditions to prospective buyers, those who are selling high-end properties can also be assured that there are qualified buyers for their homes. It is simply a matter of ensuring strategic pricing, targeted marketing, and ensuring that you have expert counsel to guide every aspect of the process."

102 Crescent Road was one of eight properties sold as part of the firm's live auction sales last month in Hong Kong. Over 50 bidders from around the world participated in the auctions, placing bids totalling more than $323 million, generating more than $34 million in sold properties, and breaking three records for highest prices.

This was the firm's seventh sale to date designed to target high-net-worth Chinese real estate buyers, with exposure via Concierge Auctions' proven global platform—plus additional international outreach.

As part of Concierge Auctions' Key for Key® giving program in partnership with Giveback Homes, the closing will result in a new home built for a family in need.

Concierge Auctions offers a commission to the buyers' representing real estate agents. See Auction Terms and Conditions for full details. For more information, visit or call +

About Sotheby's International Realty Canada

Combining the world's most prestigious real estate brand with local market knowledge and specialized marketing expertise, Sotheby's International Realty Canada is the leading real estate sales and marketing company for the country's most exceptional properties. With offices in over 32 residential and resort markets nationwide, our professional associates provide the highest caliber of real estate service, unrivalled local and international marketing solutions and a global affiliate sales network of more than 1,000 offices in 71 countries and territories to manage the real estate portfolios of discerning clients from around the world. For further information, visit

About Concierge Auctions

Concierge Auctions is the largest luxury real estate marketplace in the world, powered by state-of-the-art technology. Since its inception in 2008, the firm has generated billions of dollars in sales, broken world records for the highest priced homes ever achieved at auction, and is active in 40 U.S. states/territories and 28 countries. Concierge curates the most prestigious properties globally, matches them with qualified buyers, and facilitates transparent, market-driven transactions in an expedited timeframe. The firm owns the most comprehensive and intelligent database of high-net-worth real estate buyers and sellers in the industry. As a six-time honoree to the annual Inc. Magazine list of America's fastest-growing companies, it now joins the Inc5000 Hall of Fame; was named No. 38 on the 2018 Entrepreneur 360™ List recognizing 360 small businesses every year that are mastering the art of and science of growing a business in the areas of impact, innovation, growth, leadership, and business valuation; and has contributed more than 200 homes to-date as part of its Key for Key® giving program in partnership with Giveback Homes, which guarantees that for every property the company sells, a new home will be built for a family in need. For more information, visit

Media Contact
Cristina Montemayor
Concierge Auctions

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Tags:Luxury Real Estate, Auction, Sotheby S
Industry:Real Estate
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