Concierge Auctions Set to Break the Record for Highest Detached Property Sale in Calgary Since 2015 in Partnership with Sotheby's International Realty
Previously offered for $10,888,888, 102 Crescent Road NW sold in cooperation with Corinne Poffenroth of Sotheby's International Realty Canada
"A comprehensive marketing strategy has always been essential for the successful sale of luxury real estate, and is particularly crucial in today's market," says Corinne Poffenroth, listing agent with Sotheby's International Realty Canada. "In the case of this extraordinary sale, the power of Sotheby's International Realty's local and global marketing platform, combined with Concierge Auctions' unique sales strategy, helped ensure maximum exposure for the property, qualified interest and an accelerated sale."
Previously offered for $10,888,888, when closed, the transaction will represent the highest resale price achieved in Calgary since 2015. In just five weeks, the global exposure generated by Concierge Auctions resulted in over 692 inquiries, 95 open house tours, and 29 qualified showings.
"The sale of this property at a price that is the highest for a detached home in Calgary since January 2015 demonstrates the fact that there is underlying demand for luxury real estate in the region," says Mary-Ann Mears, Managing Broker for Sotheby's International Realty Canada in Calgary. "While the current market offers favourable conditions to prospective buyers, those who are selling high-end properties can also be assured that there are qualified buyers for their homes. It is simply a matter of ensuring strategic pricing, targeted marketing, and ensuring that you have expert counsel to guide every aspect of the process."
102 Crescent Road was one of eight properties sold as part of the firm's live auction sales last month in Hong Kong. Over 50 bidders from around the world participated in the auctions, placing bids totalling more than $323 million, generating more than $34 million in sold properties, and breaking three records for highest prices.
This was the firm's seventh sale to date designed to target high-net-worth Chinese real estate buyers, with exposure via Concierge Auctions' proven global platform—plus additional international outreach.
As part of Concierge Auctions' Key for Key® giving program in partnership with Giveback Homes, the closing will result in a new home built for a family in need.
Concierge Auctions offers a commission to the buyers' representing real estate agents. See Auction Terms and Conditions for full details. For more information, visit ConciergeAuctions.com or call +188.8.131.5240.
About Sotheby's International Realty Canada
Combining the world's most prestigious real estate brand with local market knowledge and specialized marketing expertise, Sotheby's International Realty Canada is the leading real estate sales and marketing company for the country's most exceptional properties. With offices in over 32 residential and resort markets nationwide, our professional associates provide the highest caliber of real estate service, unrivalled local and international marketing solutions and a global affiliate sales network of more than 1,000 offices in 71 countries and territories to manage the real estate portfolios of discerning clients from around the world. For further information, visit www.sothebysrealty.ca.
About Concierge Auctions
Concierge Auctions is the largest luxury real estate marketplace in the world, powered by state-of-the-