LEADING BRANDS IRAQ 2019 Award Ceremony held at Rotana Hotel Erbil, December 2019By: ScorePR In his opening speech, LBI Advisory Board Chairman Prof Dr Ibrahim Sirkeci (Regent's University London) presented the aims and methodology of LBI highlighting growth opportunities in Iraq and sharing statistics on the country. The consortium organising the Leading Brands Iraq event is led by ScorePR while Nish Research Iraq has been running regular consumer surveys and market analysis. The leading brands were solely determined by analysis of survey data while the technical team behind has used robust statistical techniques in preparing rankings and sector based reports. Ministerial speeches were given by Dr Ammar Saadun, representative of the Iraqi Ministry of Trade, and by adviser on economic relations Mr Fathi Mudaris, representative of the KRG Ministry of Trade and Industry. Well known academics and experts from the UK delivered keynote speeches reflecting on branding and brand building processes. Prof. Finola Kerrigan (University of Birmingham) emphasised the importance of heritage in brand building while Dr. Phil Clements discussed the potential of Erbil as a location in respect to MICE, the Meetings, Incentives, Conferences, and Exhibitions sector. LBI Project Director Dr. Sinan Zeyneloglu announced the SCORE points of Leading Brands in each category. International brands as well as local brands from Iraq and the KRI have achieved leading brand status for entire Iraq as well as for Kurdistan separately in the categories given below: Carbonated Beverage Chocolate Cooking Oil GSM Operator Home Appliances Laundry Detergent Mobile Phone Paper Towel Powdered Milk Queshta Sanitary Pad Shampoo Soap Tea Toilet Paper Tomato Paste TV Representatives of companies achieving leading brand status were excited and supportive of the organisation on and off the stage. A full list of leading brands as well as pictures of the event can be seen at http://leadingbrandsiraq.com/ A 10-min summary video of the event is posted on https://youtu.be/ An online version of this press release exists at http://leadingbrandsiraq.com/ Contact ScorePR ***@leadingbrandsiraq.com Photos: https://www.prlog.org/ https://www.prlog.org/ https://www.prlog.org/ https://www.prlog.org/ https://www.prlog.org/ End
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