NICA Launches Marketing and Sales Course for the Home Inventory Industry
Member Tricia Hoekwater and Associate Member Mary Gillen co-authored this informative, essential course.
Developed and written by NICA member Tricia Hoekwater, CAE, CIS and Associate Member Mary Gillen, we are excited to offer this thorough and detailed course. Tricia is the office manager for a law firm in the San Francisco Bay area and she also provides home and business inventory appraisal services. Mary is a web developer, professional writer, teaches online marketing, and provides the information for the Marketing Minute in each of the NICA newsletters.
Knowing the difference between marketing and sales is the first step towards developing a professional marketing plan that can help you generate new business or more business from the customers you already have. Understanding your prospect's "pain points" and how you can help them solve their problems become the foundation of your marketing messages. Taking this a step further, you need to learn how to develop strategies for pricing, sales, and service, based on your ideal customer. To be successful in this online age, you also need to know how to research the keyword terms that prospects and customers use to find your services in the major search engines. By incorporating those terms into a professionally-
This well-written, thorough course is easy to follow as you build your marketing and sales plans. Visit https://www.nationalinventorycertificationassociation.com for more information on the Marketing and Sales course and all other courses offered by the association.
National Inventory Certification Association