NICA Launches Marketing and Sales Course for the Home Inventory Industry

Member Tricia Hoekwater and Associate Member Mary Gillen co-authored this informative, essential course.
AVON, Ind. - Dec. 18, 2019 - PRLog -- In our focus to continue to provide quality education for our members and others who are in the home inventory industry, NICA has recently launched the course titled "Marketing and Sales" which has already received positive reviews from those who have taken it. The course, as all others offered by NICA, is offered online and is self-directed, providing the opportunity to gain the information at your convenience.

Developed and written by NICA member Tricia Hoekwater, CAE, CIS and Associate Member Mary Gillen, we are excited to offer this thorough and detailed course. Tricia is the office manager for a law firm in the San Francisco Bay area and she also provides home and business inventory appraisal services. Mary is a web developer, professional writer, teaches online marketing, and provides the information for the Marketing Minute in each of the NICA newsletters.

Knowing the difference between marketing and sales is the first step towards developing a professional marketing plan that can help you generate new business or more business from the customers you already have. Understanding your prospect's "pain points" and how you can help them solve their problems become the foundation of your marketing messages. Taking this a step further, you need to learn how to develop strategies for pricing, sales, and service, based on your ideal customer. To be successful in this online age, you also need to know how to research the keyword terms that prospects and customers use to find your services in the major search engines. By incorporating those terms into a professionally-designed responsive website, you can help prospects discover your services in your local area so you can generate new leads. To build on your success, you'll also need to know how to develop and nurture a referral network based on your satisfied customers.

This well-written, thorough course is easy to follow as you build your marketing and sales plans. Visit for more information on the Marketing and Sales course and all other courses offered by the association.

National Inventory Certification Association
Cindy Hartman
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Tags:Marketing And Sales
Location:Avon - Indiana - United States
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