Instagram Tests Out An Entirely Different Layout For The IGTV Section

The motive of introducing a new layout is to provide superior IGTV experience and generate opportunities to entertain yet educate the audience.
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* IGTV Videos

* Internet

* Bengaluru - Karnataka - India

* Features

BENGALURU, India - Dec. 17, 2019 - PRLog -- Is IGTV going to rule the roost in 2020? It's the biggest question among marketing professionals. Well, the volatile aspect of Instagram video trends makes it difficult to determine the future holds for Instagram's dedicated video. The dedicated and extremely professional team of Instagram is still researching new ways to gather more engagement in the IGTV segment.

The company is taking a shot at another display layout for IGTV content that will replace your existing feed into a vertical looking scroll bar, driving you through the coming up videos in the flow.

"We are redesigning portable videos with another independent surface that attributes longer recordings and effortless discoverability using channels, everything in a vertical design that sits upstanding, in the palm of your hand,'' says Instagram community.

Stats reveal that the new layout is notably only in test mode and perhaps, never going to introduce. It seems the most appropriate replacement to the vertical scrolling of TikTok and little like the Snapchat's current clone. That's so because Instagram is proficient in figuring out the shift of the user's attention.

Instagram's feature upgrades have a lot to do with the future of marketing on this platform. Since IGTV supports longer videos with exceptional quality, marketers eagerly wait for more features to add on to this section. The news of testing a new layout will give them another reason to leverage IGTV's benefits.

Core Benefits Of The New Layout

• Instagram's idea of segmenting videos into categories, meanwhile might lead to turning up the engagement metrics of users.

• Instead of watching a simple queue of content, assisting topic-streams could help users in finding out their area of interest in video content.

• If rolled out on time, the new layout will give another push to IGTV popularity in 2020, which is a matter of concern for Snapchat's original content programming.

With the modern marketer's increasing concern towards Instagram marketing, IGTV is probably a great alternative that would be worth the investment. In case, you are also willing to flourish your business through Instagram, a compelling automation and scheduling tool like Gramboard is a must. For behind-the-curtain information, you can go to

Sumit Ghosh
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