Luxury Brand Aurielle Launches "Ovalet", First Luxury Lockable Oval Bracelet Purse Hook

With mothers and business professionals in mind, luxury brand Aurielle announces a first-of-its-kind combination carabiner, purse hook, and wearable bracelet designed to be both beautiful and functional.
By: PR Girl
SYDNEY - Dec. 12, 2019 - PRLog -- Australian-based luxury brand Aurielle has recently launched a lockable combination bracelet and purse designed specifically for businesswomen and busy mothers alike who are passionate about fashion and their handbags.

Their flagship product is called the Ovalet, whose name is a combination of the words "oval" and "bracelet," and is a metallic ring that serves three functions; a bracelet, purse hook, and carabiner to conveniently hold keys or additional shopping bags.

Founder and owner Nora, whose background is rooted in finance, decided to create the product after identifying the need for a beautiful carabiner accessory that could serve as an "additional hand" to her as she shopped and ran errands that also keeps her bags off of germ-ridden floors. "After becoming a mother, I began noticing how bereft the options were for carabiners and saw a gap in the market for luxury purse hooks," says Nora. "The ones that were available were tacky and got lost at the bottom of my bag, making them impractical. Or they looked like they were designed for mountain climbers. I wanted to create an elegant product that would help every woman."

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The product has been reviewed by users as being "strong, sleek, and stylish," and can be strapped to strollers, car headrests, tables, purses, and worn as a bracelet. Its locking function is its primary point of differentiation, as the purse hook will automatically snap shut and stay on the purse strap. It can then double as a carabiner, holding additional shopping bags, car keys, or other personal items like an umbrella. Aurielle currently offers the Ovalet in polished gold and polished silver options and is available exclusively on with a limited-time 20% launch discount.

About the company:

Australian entrepreneur Nora is the founder and owner of luxury accessories brand Aurielle. She attributes her mother's own business acumen and passion for life as her inspiration to found her own company and develop products of her own.

For media inquiries regarding the Ovalet product or the Aurielle company, individuals are encouraged to contact company founder Nora directly by phone at +61422084147 and by email at Please note Aurielle is based in Sydney Australia (AEST). To learn more about the product or to shop the companies collection, please visit: for more details.

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