Construction Marketing Celebrates 10-Year Anniversary
Global Construction Marketing Firm Honors Decade-Long History
By: Construction Marketing
The firm has evolved over the years, but its focus on the construction market has remained constant. The company was first known as Hoosier Construction Marketing Services, a nod to the State of Indiana, also known as the "Hoosier State," where its first office was located. The name quickly changed to Construction Marketing Services to better reflect the company's ability to provide marketing services throughout the United States. Eventually, the firm was renamed to Construction Marketing, a simple yet bold statement of the firm's focus and capabilities. In 2015, the firm relocated to Sarasota, Florida, where its headquarters remains today.
Throughout its early years, Rob's knowledge of the construction market, coupled with his expertise in marketing, photography and videography, quickly propelled Construction Marketing to the top of its field. The firm gained a reputation for creative, modern marketing that generates bottom-line results and increases the business opportunities of its clients.
From its start with just a single employee, Construction Marketing has grown to 8 employees with a large network of freelance contributors, and has dramatically expanded its service offerings. The company offers marketing strategy, advertising, branding, graphic design, website development, search engine optimization (SEO), photo and video production services, public relations and social media services to clients throughout the United States and around the world. With bilingual personnel on staff, all of Construction Marketing's services are available in both English and Spanish.
"We are completely focused on the construction market," said Melis. "That's given us a lot of expertise about how buildings are constructed, how building products are marketed, and what motivates the buying behavior of businesses throughout the construction industry." Construction Marketing's clients range from billion-dollar global organizations and medium-size general contractors and subcontractors to small business owners across the United States. The firm works directly with all firms relating to the construction industry, including builders, developers, building product manufacturers and trade associations.
"I think a lot of the success we've enjoyed over the years is that we don't just do marketing for marketing's sake," said Melis. "Our goal is always to generate business opportunities for our clients they are best suited for so that they can achieve that next level of success. For every client, we make sure that each marketing project helps contribute to that bottom line."
Within the past few years, Construction Marketing has added certified drone video and photo capabilities to its portfolio of services. In 2018, Construction Marketing became a certified Google Partner has enjoyed great success with Google Ads pay per click. Earlier this year, the company continued its expansion by moving to a larger headquarters in Sarasota with a dedicated photography and videography studio.
"I'm extremely proud of our success over the past 10 years and the team we have assembled," said Melis. "Our team has really distinguished itself in the marketplace as the premier choice for marketing within the construction industry."
Mariel Jaramillo, Construction Marketing's Vice President, is proud of the firm's success and is very optimistic about its future. "We are continuing to grow our team, develop our expertise and increase our service offerings. We get a lot of satisfaction from helping our clients achieve their business goals and are dedicated to making sure that their marketing dollars are focused on the areas that will help them generate the most business."
Construction Marketing is entering into 2020 in a strong market position. "We're looking forward to continuing to develop our firm and expand our capabilities in the new year and beyond," said Melis. "The construction marketplace is experiencing tremendous growth, and we are honored to help our clients capitalize on their success and continue to expand their business opportunities in the next decade."
Construction Marketing Inc. is a full-service marketing, advertising, and marketing consulting firm that exclusively serves the construction industry. The firm offers a complete suite of marketing, advertising and branding services that include trade show marketing, website design, printed materials, online and print advertising, public relations and social media management. Construction Marketing is based in Sarasota, Florida, and serves clients throughout the United States and around the globe.
For more information about Construction Marketing, see https://www.construction.marketing/