Brother takes out the competition with another consecutive win of PCMag Business Choice and Reader's
Brother's range of printers have received the Highest Overall Satisfaction Ratings in Nearly All Categories
By: Brother Australia
"According to our readers, there is a clear leader when it comes to making reliable and long-lasting printers," said Dan Costa, Editor-in-Chief of PCMag. "Brother had the highest overall satisfaction rating of any brand, with respondents specifically calling out the reliability of its products."
Dominating the printing segment, Brother's satisfaction ratings have remained consistently high across each of PCMag Readers' Choice and Business Choice Award categories, including customer satisfaction and printer attributes including setup, reliability, printing quality, technical support, repairs, the cost of consumables, and the likelihood to recommend.
"We are committed to developing printers that are high-quality, reliable and cost-effective for home and business use, while also investing significant resources to provide customers with an exceptional customer service experience", says Stefanie Dixon, Marketing Manager (SMB) at Brother International Australia. "We strongly believe that by consistently striving to meet customer needs through high quality products and solutions, we continue to see steady customer satisfaction results year after year."
Since introducing the PCMag Business Choice Award seven years ago, Brother have taken the award home each year. As a vital part of an office workflow, businesses take into consideration the functionality and cost efficiency of their printing device, as well as the tech support that is provided by the manufacturer. These have all played an integral role in shaping their positive experience of the printing brand.
"Brother has consistently dominated our Business Choice Awards over the years," said Costa. "It's rare for a company to hold a streak like Brother, but it shows how popular the brand is with business users."
The PCMag Business Choice and Readers' Choice winners are determined by an email survey of PCMag community members that subscribe to the Readers' Choice Survey mailing list. Respondents were asked to rate their printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.
Tiah De Zilva