Everything You Should Know About Email Marketing
By: Webski Solutions
Email marketing helps you connect with your customers to promote your offer and increase sales. An attractive headline and quality content of your message increase its chances to be read and opened. The idea of email marketing is to get your message over to your customers and help your product or service be sold.
Email marketing is a planned and coordinated campaign by sending a group of emails to potential or current customers to meet business marketing goals.
Every business can use different content for the messages it sends. The limits are endless and there is no barrier in choosing text, video or audio content. The only rule is that you need to follow the purpose of the campaign. For example, businesses can use the following content:
• Short news about the industry
• Education for the use of your products and/or services
• Your current customers' experience with your products and/or services
• Invitation to participate in a prize-winning game that organizes your business
• Discount notice
• Educational content
• New blog articles on your business blog
• Links to useful websites related to your industry.
What will be the goal of your email marketing campaigns?
Increasing sales. Campaigns that can be part of email marketing will usually aim to increase sales for your business.
Building a reputation. A special goal in addition to increasing sales can be building reputation, credibility and trust with current and potential customers.
Building a recognizable brand. The goal may also be to build a recognizable brand for your business, using specifically designed emails for this purpose.
What types of lists will you build?
1. The customer list includes all buyers who have already purchased something from your business no matter how they become part of the list. They already have a relationship with your business and will require a completely different approach and completely different email messages as part of your email marketing process.
2. Your potential customer list is made up of people who have not bought anything yet but have shown interest in you, your business or your products or services. The process can be more complicated as you will have to use both creativity and a process to transform these people into customers.
Email marketing (https://www.webski.com.au/
61 2 9146 6190