Black Friday Shopping: How Much Are You Overspending?
Black Friday is almost three weeks away, but Americans already seem to be on a shopping spree. Major retailers like Walmart, Target, and Amazon kicked off the holiday season early by announcing some jaw-dropping deals right at the beginning of November. Have these early surprises led to higher spending among American shoppers? Piplsay surveyed 52,233 Americans nationwide to understand how these changing trends are shaping the Black Friday phenomenon. Here's a summary of what we found.
36% of Americans stay true to their shopping budget, despite the early deals
25-34-year olds overspend the most followed by 18-24-year olds
23% of Americans don't plan to shop this year, down from 32% in 2018
39% of men have increased their shopping budget this year compared to just 26% of women
9% of Americans are planning big-budget shopping over $2000
Toys, clothes, and Laptops are top Black Friday shopping items this year
Walmart continues to remain popular for both online and offline shopping
Amazon is the go-to platform for a majority of online Black Friday shoppers
32% of Americans don't go to bargain shopping sites for Black Friday discounts
Black Friday Shopping Frenzy
Americans are equally divided when it comes to their Black Friday budget - 36% of Americans usually manage to stick to their budget limit, while a similar percentage of Americans always end up overspending. With such mind-boggling deals dropping all around them, who can blame the shoppers for their extravagance?
34% of Americans spent over $500 extra on shopping last year, most of it on electronic items.
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