Black Friday Shopping: How Much Are You Overspending?

NEW YORK - Nov. 27, 2019 - PRLog -- Black Friday is a major shopping event in the US, with Americans spending millions of dollars each year. Increasingly, Black Friday deals have started dropping several weeks ahead of the main day. Piplsay surveyed 52,233 Americans to understand how this early shopping is redefining consumer trends. Retailers like Walmart, Amazon, etc. can leverage this data in their decision making.

Black Friday is almost three weeks away, but Americans already seem to be on a shopping spree. Major retailers like Walmart, Target, and Amazon kicked off the holiday season early by announcing some jaw-dropping deals right at the beginning of November. Have these early surprises led to higher spending among American shoppers? Piplsay surveyed 52,233 Americans nationwide to understand how these changing trends are shaping the Black Friday phenomenon. Here's a summary of what we found.

Other insights

36% of Americans stay true to their shopping budget, despite the early deals
25-34-year olds overspend the most followed by 18-24-year olds
23% of Americans don't plan to shop this year, down from 32% in 2018
39% of men have increased their shopping budget this year compared to just 26% of women
9% of Americans are planning big-budget shopping over $2000
Toys, clothes, and Laptops are top Black Friday shopping items this year
Walmart continues to remain popular for both online and offline shopping
Amazon is the go-to platform for a majority of online Black Friday shoppers
32% of Americans don't go to bargain shopping sites for Black Friday discounts

Black Friday Shopping Frenzy

Americans are equally divided when it comes to their Black Friday budget - 36% of Americans usually manage to stick to their budget limit, while a similar percentage of Americans always end up overspending. With such mind-boggling deals dropping all around them, who can blame the shoppers for their extravagance? Not surprisingly, about 50% of Americans have increased their shopping budget this year, even if only slightly. But while it may look like the whole of America is gearing up for Black Friday shopping, a good 23% of Americans have no such shopping plans this year.

Overspending Much?

34% of Americans spent over $500 extra on shopping last year, most of it on electronic items.

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Survey Methodology: This survey was conducted nationwide in the US in the month of November 2019. We received 52,233 responses from individuals 18 years and older.

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