NewRoad is Raising the Bar with their Subscription-Based Human Grade Dog Food Line

NewRoad Foods started as a "big idea" and today, this Southern California family-owned-and-operated business continues to raise the bar in the pet food sector by providing owners with the first clean and human grade kibble that they can trust.
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Human Kibble


Orange County - California - US


ORANGE COUNTY, Calif. - Nov. 27, 2019 - PRLog -- NewRoad offers the freshest foods made with the cleanest and safest ingredients available, and delivers them to your doorstep each month.

"Decades in the pet food industry showed us there was an opportunity to raise our standards beyond "feed grade" to "family grade" and match requirements for human consumption. That's why we've taken a 'new road' when it comes to our recipes and the techniques we use," states Katie Smith, Co-Founder of NewRoad Foods, "Our brand has evolved over the years, but our mission remains the same: to serve our customers with integrity and transparency!"

NewRoad uses 100% human grade ingredients, like USDA certified chicken and wild-caught whitefish. Packed in small containers to ensure freshness, this clean kibble is baked fresh to order and delivered to your doorstep just days after exiting their pastry ovens. In addition, they cold-form and bake their food using gentle heating conditions. All recipes are non-GMO, nutritionally balanced and safe for human consumption. NewRoad's full ingredient list here:

Caring for our dogs is one of life's greatest treasures; however, providing your pup with fresh, homemade meals can be time consuming and often an impossible task to accomplish. NewRoad will do this job for you! Thanks to their flexible subscriptions, you can adjust order quantity and frequency, which gives you a truly tailored meal program. This also helps to minimize the time between when food is made and when your dog eats, maximizing both nutritional value and taste.

NewRoad's food line includes: Multigrain, Healthy Aging, Weight Management, Grain-Free and Limited Ingredient (ideal for dogs with allergies). All NewRoad recipes are developed to meet and exceed the nutritional requirements laid out by AAFCO. The company tests their recipes at independent, nationally recognized labs to confirm that key analytical values vital to your dog's health are achieved. Products are tested on an ongoing basis to guarantee these key requirements are met and exceeded over time.

Greg Dorin, Cofounder and Product Developer states, "From sourcing to production to distribution, we've essentially created a new way of supplying food to family dogs. We've developed and then tested (and retested) a line of products that we are extremely proud to offer our customers."

Learn more about NewRoad Foods at:

Connect Socially:
Twitter: @newroadfoods/ (
Instagram:@newroadfoods/ (

Dana Humphrey
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Tags:Human Kibble
Location:Orange County - California - United States
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