Businesses Do Better When They Support a Cause

LAS VEGAS - Nov. 22, 2019 - PRLog -- Just in time for the season of giving, storytelling expert and animal advocate Sheryl Green released her fourth book, Do Good to Do Better: The Small Business Guide to Growing your Business by Helping Nonprofits, with 10% of the proceeds supporting Hearts Alive Village Animal Rescue in Las Vegas.

"As small business owners, I believe we have the power and the responsibility to do some real good in our communities," said Green. "Standing for a cause and collaborating with a nonprofit has so many benefits. It will be the best business (and karma) decision you ever make. "

Sheryl Green is an author and speaker (http://www.sherylgreenspeaks.com), and serves as the Director of Communications and Cuddling for Hearts Alive Village. She has been working with businesses for over eight years, crafting their brand stories and communicating them to their existing and potential customers through website content, blogging, ghostwriting, and story coaching. After learning about the power of Cause Marketing, she now helps businesses differentiate themselves from the competition while improving the world.

Do Good to Do Better (http://www.dogoodtodobetter.com) is a #1 New Release in multiple Amazon categories. This book is an easy to follow, practical guide for incorporating Cause Marketing into your business. The book addresses the benefits of giving, how to select the perfect nonprofit partner, the different types of marketing campaigns you can implement, how to evaluate the success of your collaboration, and much more.  10%  of the earnings from every book sold and every speaking engagement will be donated to Hearts Alive Village Animal Rescue.

Hearts Alive Village Las Vegas (http://www.heartsalivevillage.org) is a 501(c)3 organization whose mission is to secure loving and stable homes for dogs and cats at risk of being lost in the shelter system. Hearts Alive aims to keep pets in their original homes whenever possible through programs like Kendall's Kupboard (a pet food pantry), which gives pet owners access to resources like food, training, and veterinary assistance. They also provide Humane Education to youth groups throughout the valley, work with Veterans to adopt and care for emotional support animals, and offer community spay and neuter services to reduce pet overpopulation. "The proceeds from this book will make a real difference in the lives of animals in need," said Christy Stevens, founder of Hearts Alive Village. "We are funded entirely by the community and this support helps us save countless lives."

Sheryl Green's mission is to inspire individuals and businesses to bring their greatest gifts to the world.