Loskey Pledges to Give 10% of Sales to Charity Instead of Traditional Black Friday Discounts
The fairtrade and sustainable t-shirt brand empowering and educating women launched its Give Back Friday initiative last year, with proceeds going to the #Projecthrive sewing centre
By: Dare PR
Loskey believes in giving back, and living sustainably. The brand, founded by Lori Cunningham in 2017, stands for conscious shopping, and choosing products that will last you a lifetime.
Loskey tees are designed and made to be the antithesis of 'fast fashion'. Loskey is taking a stand against the harmful consumerism of Black Friday, in line with its values of mindful consumerism and fair trade.
"Clothes should not be disposable,"
With Black Friday fuelling the idea that a wardrobe needs to be constantly refreshed with cheaper, newer items, Loskey had the idea in 2018 to celebrate the makers instead - and gave 10% of all Christmas sales to its sewing partner, Sonica Sarna's #Projecthrive (http://www.sonicasarna.com/
"Black Friday arrived shortly after I launched Loskey in 2018. It was clear that we couldn't participate in the deep discounting to drive sales because Loskey is all about conscious, not conspicuous, consumerism,"
In 2018, the money raised by Loskey on Give Back Friday went to the women of #projecthrive to create pouches that were then gifted to customers with every online purchase. This year, the women will make scarves which will give them the opportunity for further employment and training.
The Loskey range of timeless, sustainable wardrobe essentials can be found on its website and selected stockists. For more information about Loskey and Give Back Friday, visit www.loskey.com