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YOU HAD ME AT IRRESISTIBLE OFFER: Crafting the Perfect Customer Purchase Path with Ezzey
By: Ezzey - ezzey.com
"Anyone can find room in their pricing to offer their products at a discount, but at any time, you can throw a rock in any direction and hit a crowd of businesses wanting to give you 10% off. A successful offer is one that explains to the customer that they're getting real, tangible value with their purchase. The combination of creative imagery and sales copy, a financial value that the customer can easily figure out and a healthy dose of FOMO ("fear of missing out") will be successful time and time again when creating an irresistible offer" says Ezzey's Creative Director, Todd Burnes.
The Ezzey team lives & dies by this idea and they start by boiling all of their clients down to two simple ideas: client assets and client traffic. What assets does a clients have, meaning do they have a compelling sales offer? Do they have user friendly E-Commerce in place? Is their brand consistent across all platforms? What customer traffic do they have in place? How responsive is their email list or social media following? Is that client in a highly competitive sales vertical? A company can have the greatest product or service on earth, but without having these two basic ideas in order, their success may struggle to get off the ground.
Ezzey's creative team will handle the offer creation if a company doesn't have one that converts to sales. Their digital marketing team puts that offer to work using sales funnels, nurture campaigns, follow-up sequences, content, and sales education. The Ezzey advertising team then takes those assets to the web and engages the client traffic. Whether it's existing traffic or new traffic with direct buyer intent using channels like Google Ads (formerly Google Adwords) or Google Product Feeds, or disruptive advertising on social media channels like Facebook, Instagram, YouTube or LinkedIn.
Ezzey knows that the question is not "How good is your offer?" It's important to remember that everyone, including your competitors are making offers to customers each and every day. Standing out amongst those offers can be the key to a company's success. The real question that companies who are doing digital marketing should ask is "Am I making my customers an offer they cannot resist?"