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Annual National Froyo Shop Owner Survey Reveals the Current State of the Frozen Yogurt Industry
The anonymous online survey sponsored by the International Frozen Yogurt Association asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns and shop performance.
The main goals of the shop owner survey were to:
(1) Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops
(2) Help suppliers learn more about how shops felt about their suppliers
(3) Provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time
Shop Owner Survey Findings
The shop owner survey included three questions to capture shop performance. One concerned the current performance of the shop. The second asked the owner to predict the shop's performance over the next 12 months. Finally, we asked shop owners how satisfied they were with their decision to open their business.
While more respondents reported that their business was doing better than doing worse over the past year, we did see an increase in the number of respondents who reported their shop was doing slightly worse. Fewer respondents expected business to be better in the next year compared to 2018 respondents. Rising costs are their main concern. Respondents were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.
About the Respondents
Thirty nine responses were received from frozen yogurt shop owners. Responses were received from shops across the country, with the most responses from California. Most respondents were owners of independent froyo shops who owned one shop.
Accessing the Survey Results
The full results are available for $150. To order the report or for more information, please contact at firstname.lastname@example.org
A limited set of results is available for IFYA members in the members only Resources section of IFYA's website.
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association