Eltropy Delivers Quick & Impactful Results for ICCU
ICCU was looking to text members directly from within Salesforce in order to empower their employees to use a familiar platform to communicate with members their preferred channel – texting.
"Once we started comparing different providers with Eltropy, we loved their dedication and personalized service," Michelle Young, product owner at ICCU. She added that ICCU's chief information officer was quickly sold on integrating Eltropy.
Eltropy's CEO and co-founder Ashish Garg said, "Our platform's compatibility with the existing credit unions' systems provides a clear advantage compared with other text messaging solutions in the market."
Training for Success
Eltropy worked directly with ICCU to provide them both web-based and in-person trainings – taking them live with all enhancements and custom workflows in 6 weeks.
Shortly after Eltropy's deployment in August 2019, ICCU saw a decrease in the amount of time it took to verify the identity of a member.
A Bright Future
ICCU is looking to expand Eltropy's usage to its entire call center and to all teams using Salesforce. This will save time spent in verifying a member via text, securely receiving and sending documents over texts, automatically storing documents, and more.
Young is looking forward to building on ICCU's relationship with Eltropy and rolling out more features in the future. "We have barely scratched the surface," Young added. "Eltropy is more than a vendor, they are a business partner. We are excited to be on this journey with them."
Idaho Central was organized as a state-chartered credit union in 1940. The credit union's administrative office is located in Chubbuck, Idaho. Idaho Central has over 1,200 employees serving over 380,000 members with 37 locations throughout the state and nearly $5 billion in assets. Idaho Central is a full-service, federally-insured financial institution and is ranked as a top credit union in the nation in returning value to its members. For an Idaho Central location near you, please visit ICCU.com.
Eltropy enables Credit Unions to communicate with members over Text Messaging in a secure and TCPA-compliant way. Using Eltropy's platform, Lending, Collections, Sales, Marketing, Service, Risk Management, Internal Communications and other teams at Credit Unions leverage Text Messaging to boost member engagement and enhance the member experience. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com.
Brittany Farb Gruber