Penelope x Make A Difference Campaign

RICHMOND, Va. - Nov. 11, 2019 - PRLog -- No heroes go unnoticed under Penelope's watch! Penelope held a Make A Difference event and collected nominations for local unsung heroes. Make A Difference Day emphasizes community service and volunteerism. The holiday has been around since 1992 and is celebrated on the fourth Saturday of October. Locals voted for the volunteers that they felt made a positive impact in the community and those they felt were worthy of praise!

The winners were locals that went out of their way and took a moment of their time to help other people in the community. Each person selected received a free Pandora bracelet with a heart charm, to commemorate their acts of love for the community.

Penelope loves giving back to the community. By honoring people that are guided by love and compassion and celebrating those good deeds, they turn kindness into a standard for the community. Treating people with respect and helping them in little ways can brighten up their days and motivate them to pay it forward.

The pay it forward concept implies that when someone does an act of kindness towards you, you pay it forward and do an act of kindness for another person. This sets a chain reaction of benevolence and strengthens whilst improving the community.

We felt the Pandora bracelet was appropriate for the occasion because you can collect symbolic charms to adorn the bracelet. The first charm on their bracelet is a heart, symbolizing the act of love they did for the locals. We hope that our heroes continue to feel a heartfelt motivation to make a difference in the community and collect charms that symbolize and celebrate these altruistic acts!

Small says, "We love the community that we serve! From Roanoke to Richmond, every store is inspired by the generosity of customers to their friends and community. For many years, the stories of community members have been circulating and shared internally but we have never had a way to express our appreciation for the unsung heroes that we see and hear about on a daily basis. Make a Difference Day was the perfect occasion to show our love and appreciation for the volunteers of the communities that we get to be in service of."

At Penelope, we have a wide collection of accessories and clothing. The brands that Penelope carries are top of the line in quality and design. Learn more about the ways in which Penelope gives back by checking out our Caus (https://penelope.com/brands/caus.html) line of products. For every coffee tumbler you purchase Penelope gives 25% to their charity partner, WorldHelp, which dedicates themselves in building wells in order to provide clean drinking water to families and communities around the world.