A First Listen: Why email marketing isn't dead with Joshua Chin, CEO of Chronos Agency
By: Chronos Agency
This was the point driven in with a stake by Chronos Agency's CEO and co-founder Joshua Chin in Bossed 2 Boss' morning live podcast, hosted by Miro Wcislo. Each episode focuses on specific aspects that surround the world of entrepreneurship.
Email, still very much alive
It isn't just about any old generic email newsletter, but email automation lifecycle and customer segmentation.
Josh cites being inspired by Ezra Firestone, Josh's mentor, and friend, having generated one-third of his entire business' revenue from email marketing. Interestingly, Ezra was also on Bossed 2 Boss a couple of months ago!
Watching how the efforts of email marketing generated a measurable impact on business was what sparked Josh off along the email marketing agency route.
Furthermore, he was quick to zero in on the outlook of eCommerce in Asia. Citing, the sheer volume of sales in APAC is set to overtake the rest of the world by 2023.
"Doing it alone is not the end-all-be-all"
Having started just 2-years ago in 2017 from Josh's dorm room, the team now has over 50 full-time employees from the Philippines, Malaysia and all over the world.
Josh details the very culture-centric approach he takes to hiring, building partnerships and carving out the company's roadmap into the future— 3 years to be exact.
"In my experience, the best way to grow and scale really quickly— as an individual and as an organization, is to get people much better than you (sic), convince them to join the company (..) then learn from them by working with them" — Joshua Chin, CEO, and co-founder of Chronos Agency.
Inspired by Cameron Herold, the Chronos Agency's 2022 Vivid Vision represents a 9-page document of the Chronos culture, core values, products, and services.
The take-home message for listeners out there
In the last segment, Josh divulges how he takes his coffee— black, that entrepreneurship is not a fad but a mindset and that he would bring a generator to a desert island. To everyone listening and interested in building their own business, he imparts:
"Give it a shot, just try it out, (...) it will always take you one step further no matter where your end goal may be. Usually, the hardest part is that first step, then once you build momentum it gets really fun"
Check out the podcast on Youtube at https://www.youtube.com/
Read about the how Chronos Agency started from Josh's dorm room here:
Jules Gomez, Chronos Agency