Virginia International Raceway Joins the Taylor Hospitality Family

By: Up to Par Management | Taylor Hospitality
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* Restaurants

* Sports

* Lexington - Virginia - US

* Partnerships

LEXINGTON, Va. - Nov. 8, 2019 - PRLog -- Virginia International Raceway announced a new partnership with Taylor Hospitality. Effective immediately, Taylor Hospitality will manage restaurant, banquet and catering operations, along with event sales and marketing.

"We are thrilled about our partnership with VIR," said Sean Taylor, founder and CEO of Taylor Hospitality and Up to Par. "We look forward to welcoming the associates to the family and work together to elevate the food and beverage offerings at the Raceway."

Based in Lexington, VA, Taylor Hospitality offers over 100 years of experience that includes resorts, golf courses, clubs, restaurants, and hotels in the mid-Atlantic. The company is known for its expertise in cultivating brand loyalty and improving overall finances and processes.

"We are thrilled to be working with Taylor Hospitality and look forward to introducing them to the VIR brand!," said Connie Nyholm, owner and CEO of VIR. "Taylor's reputation as a company that prioritizes customers and exceptional service seamlessly aligns with our values, and we're excited to have their expertise behind our many food and beverage offerings at VIR."

Recently chosen as one of Car and Driver Magazine's top six road courses in the nation, VIR is a multi-purpose road course offering professional and amateur auto and motorcycle racing, as well as a wide range of track events and is a prominent testing facility for the automotive industry.

The property located at the VA-NC border is America's first true "motorsport resort." Guests can enjoy unique amenities such as the exclusive Driver's Club, karting, off-road racing, skeet shooting, pistol, and rifle ranges, skidpad, multiple dining options, and more.

"We love the potential we see at VIR, from the associates we're welcoming into the Taylor Hospitality family to the strong customer base. The dining outlets are primed for growth and we're excited about the future," said Greg Krepps, Director of Hospitality at Taylor Hospitality. "Our processes and expertise will help us foster greater customer satisfaction, greater revenues, and continued success."


About VIRginia International Raceway

VIRginia International Raceway is one of America's premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. VIR's hospitality features also make the property an unparalleled venue for corporate retreats, team building, special events, and other group experiences. For more information, visit (

About Taylor Hospitality

Taylor Hospitality, LLC is a leading hospitality management company specializing in hotels, restaurants, banquet facilities, and bar operations. The Company is currently seeking to expand its portfolio of full-service ownership and management assignments through long-term contracts and joint-venture investment opportunities.

More information about Taylor Hospitality, its services, and portfolio of clients, visit (

Up to Par Management | Taylor Hospitality
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