4 Ways To Boost Your Brand - With The Humble Envelope!
The right envelope is vital for your brand! Follow these 4 steps to see your brand value soar with just the humble envelope!
Use coloured envelopes
A splash of colour can really help you to stand out from competitors. By using a coloured envelope, instead of plain white, you'll get noticed and seem more interesting. Choosing an envelope in your brand colour can instantly communicate association with your company, or simply choosing a colour that is appealing to your target audience will subconsciously captivate and get you that foot through the door. Did you know a coloured envelope is 9 times more likely to be opened than a white one?
Get your envelopes branded
Printing an envelope with your company logo not only acts as a form of advertising, but also looks professional and again allows you to stand out against other envelopes on the doorstep. Branding your envelopes gives credibility to your piece of mail too. For example, should your envelope contain important documents, a customer expecting to receive it will see your logo and instantly be informed who it is from, altering them to open it.
Choose a high quality paper
Consider that an envelope is physically held by the recipient, so just as the colour can visually create an impression, the feel of an envelope will also. A good quality paper will feel superior to a low-quality, flimsy paper. Paper thickness is measured in gsm and as a basic rule we recommend at least 120gsm thickness. As a comparison a piece of standard printer paper is usually 80 or 90gsm.
Choose a suitable type of envelope
Choosing a suitable envelope for the contents will reassure your customer that you know what you are doing - for example, a photograph in a board back envelope to avoid creasing, or a product in a bubble bag to avoid damage. Consider size too – a square invitation in a rectangular envelope or a letter folded many times to squeeze into a small envelope will appear messy and have negative impact. Getting your letter or item to your customer in a neat, tidy and suitable condition will ensure positive impression for your brand.
If you would like help choosing the right envelopes for your business, or to discuss printed envelopes (https://www.allcolourenvelopes.co.uk/