More Than A Product Launch: Black Woman Founder Takes Fundraising Into Her Own Hands

WASHINGTON - Nov. 4, 2019 - PRLog -- What might have been a simple product launch for THE MOST Mint on October 25, served as an opportunity for startup founder, Dawn Myers to educate investors and activate the community around supporting female entrepreneurs; most particularly, Women of Color in Tech.

Through her work as Community Liaison for Black Girl Ventures, Myers actively seeks to close the gap that deters entrepreneurs of color from building wealth and innovating for their communities. She is an entrepreneur advocating on behalf of and teaching other entrepreneurs to take control and build their own resources for funding.

With a number of DC's leading venture capitalists in the room, Myers' rallied the troops during THE MOST Mint's product launch event; calling for a more inclusive investor startup ecosystem in Washington, D.C. and highlighted the importance of mobilizing social and financial capital for Black women-led startups like THE MOST.

Her company, THE MOST, is "leading the charge to provide hardware solutions for Women of Color consumers with natural hair despite the lack of investment and support from the mainstream investor community," says Myers. Her product, a patent pending hardware and renewable hybrid, helps women with natural hair hydrate and detangle their hair faster, solving a largely ignored pain point in the lives of Black women.  She continues, "This launch demonstrates just how powerful we are to self-activate in the name of our own communities. Stakeholders in the startup ecosystem, community members, and friends came together to help solve a problem that has plagued Black women for so long. We're proving that we don't have to wait for mainstream manufacturers to solve our problems; we can innovate for our own communities and educate them on equity investing too."

THE MOST addresses the lack of physical product solutions for Black women's nuanced problems. Advocacy is built into the company's DNA and is essential for getting THE MOST Mint to market. With a combination of outreach and education, Myers is creating another path to investing.  She says, "we're making this happen with or without the support of the traditional investor community.  We will be in salons and at local events building a grassroots groundswell to drive this initiative forward and solve a major problem Black women have been struggling with for ages.

For more information on THE MOST and its featured product, THE MOST Mint, visit http://www.themostcurls.com.