PUNE, India -
Oct. 29, 2019 -
PRLog -- Wink & Nod, an innovative sleep-focused company that crafts premium sleep products for the modern Indian consumer offers next-gen mattresses built with cutting-edge sleep technology to light up this festive season.
For the average Indian consumer, shopping for a new mattress was a big hassle. In addition to the broken distribution model, there was also a lack of clarity on product specifications for consumers. The pricing was outrageous for something that was not even good. Legacy players like Kurlon, Sleepwell and others continued selling outdated products and could not showcase a logical correlation between cost and quality. Overall, there was a lack of innovative and affordable products.
Today the situation has evolved for the better with online brands like Wink & Nod revamping the way people sleep. Wink & Nod delivers its products to consumers direct from factory, thereby eliminating middlemen and mark-ups at every stage of the distribution cycle. Hence the prices of online brands are 25 to 50% lesser compared to offline brands (showrooms).
Wink & Nod distinguishes itself through extreme focus on product innovation, international certifications (OEKO-Tex and CertiPUR-US)
and patented technologies. Some Indian brands cut corners and use low quality foam and fabrics to sell cheap priced mattresses. But people spend many hours on the mattress, and through these certifications, Wink & Nod ensures that the products are not harmful to health in the long run. This gives them an edge in quality and assurance, and Wink & Nod remains one of the few sleep-focused start-ups with quality certifications from renowned international bodies.
The company also offers a unique customer experience by offering four types of mattresses (
https://winknod.com/collections/mattresses?utm_source=New...) with unmatched support and comfort. These mattresses are also cool to the touch especially during sweltering summers. Add to that a 100-day trial policy and free all India delivery within three to four days (in contrast, similar companies take 7 to 10 days, sometimes even two weeks, to deliver a mattress). Wink & Nod's product return rate is about 4 percent, which is below the industry "standard" of 15 percent, says founder & CEO Sandeep Prasad. That's proof enough for highest product quality in the industry.
Wink & Nod has launched the "Dream Diwali Dhamaka"
mattress sale (
https://winknod.com/) with a free Mist pillow on any mattress purchase above Rs 8,000 (
Coupon Code: FIREWORKS10). As a festive bonanza, Wink & Nod also offers two free Mist pillows on a purchase above Rs 20,000 on their website (
Coupon Code: FIREWORKS20). The company asks buyers to add the free pillow(s) to their carts before checking out.
