Chronos Founders attend Klaviyo: BOS 2019, Boston
Here's what inspired the Chronos Founders at Klaviyo: Q4 is going to be bigger and better than ever!
By: Chronos Agency
More than 800 eCommerce merchants gathered at the Boston Convention Center & Exhibition Center (BCE) for the eventful 3-day event that is Klaviyo: BOS 2019 (https://www.klaviyo.com/
Bigger and better this year, Klaviyo, a powerful eCommerce marketing automation platform for eCommerce, celebrated #ownedmarketing.
This year's theme was Own It and it was inspired by the importance of taking ownership of your marketing, rather than relying solely on third-party channels to promote your brand.
It was evident from the get-go that owned marketing was the centerstage at this year's conference.
This was Chronos Agency's first year in attendance at the conference, and certainly won't be the last.
Co-founders CEO Joshua Chin, and COO Louis Teo were impressed with the level of transparency and interaction between the Klaviyo team and the attendees.
Amongst the notable speakers in attendance was Kara Goldin, CEO and co-founder of Hint (https://www.drinkhint.com), who presented a compelling presentation of the story behind her business and the importance of owning your own brand.
Speaking from experience after Starbucks pulled her product from its shelves,
"Unless you control your customer base, it's someone else's customer," — Kara Goldin, Hint Water.
To further stoke the fires, Eric Bandholz shared how his business, Beardbrand, grew into the 8-figure business of today after leaving Amazon (https://www.practicalecommerce.com/
The major takeaway? Owned marketing.
According to Joshua,
"It (Owned marketing) will only continue to grow in importance as our attention becomes increasingly scarce amongst the sea of commoditized consumer products."
He also adds that the relationships you build with marketing channels that you own, be it email, SMS or website, is a core part of ensuring that your success thrives and sustains over algorithm changes and marketplace threats.
That's right, SMS. At the conference, Klaviyo announced that they will be launching native SMS in the coming October.
Well, by the looks of it, Klaviyo is set to be a centralised hub for easy, tactical communication with your owned audience. Taking ownership of your own marketing and audience doesn't stop there. Cross-channel nurturing of your subscribers, existing customers, and leads is still a must.
As for the next Klaviyo event, Louis and Joshua definitely recommend it to anyone and everyone interested in staying on the pulse with the movers and shakers of the eCommerce arena as well as thought sharing with peers and thought leaders.