DMS Education Partners With College Factual, Scales Organic Student Engagement
"The high-value content on College Factual's web properties allows us to engage with broader audience sets and provide prospective students with significant insight as they navigate the school selection process," noted Cliff Libby, EVP of DMS Education. "We're excited to add College Factual to the significant portfolio of products and services within DMS Education, which is intended to help enrollment marketers connect with well-informed prospective students while maintaining the quantity needed to deliver a significant impact."
DMS Education is a thought leader in education and performance marketing. Through its support of traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, online program managers (OPMs) and advertising agencies, DMS Education has become known for its predictable, scalable and reliable delivery of student inquiries. The collaboration with College Factual is representative of investments DMS Education is making to further expand its authentic interactions with prospective students and generate high-quality conversations between those students and the higher education institutions that best match their education objectives.
College Factual is a recognized leader with a mission of providing the deepest resource available for parents and students to find the best fit education for less. College Factual strives to achieve this objective by employing data from over 60 different reliable sources to create more than 60 unique pages of insights for each of the 2,300 colleges and universities covered, enabling parents and students to match, sort and filter education options at the major's level.
"DMS Education is well respected throughout higher education for their consistent and scalable enrollment marketing practices," commented Bill Phelan, CEO and Co-Founder of College Factual. "The team at College Factual is excited to see how our student-focused content and their school partnerships combine to make higher education enrollment more efficient for everyone involved."
DMS Education manages an extensive portfolio of owned-and-operated, education-focused properties and a diversified, multi-channel media mix to match high-intent students with higher education institutions. The exclusive partnership between DMS Education and College Factual is an example of the advancements DMS Education is making to further support higher education institutions that want both highly scalable and organically driven student inquiries.
DMS Education is a division of Digital Media Solutions® (DMS). DMS is the fastest-growing digital performance marketing company in the U.S.
About Digital Media Solutions®
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-
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