DMS Expands Its Subscription Marketing Reach With Help From Industry Expert Ray Schneeberger

 
Courtesy of DMS
Courtesy of DMS
CLEARWATER, Fla. - Oct. 24, 2019 - PRLog -- Digital Media Solutions® (DMS), the fastest-growing independent digital performance marketing company in the U.S., announced its Vice President of Sales and subscription marketing expert, Ray Schneeberger, will speak at the 2019 Subscription Show, November 4-6 in Boston, MA. Schneeberger, along with fellow industry experts, will discuss proven methodologies to leverage customer lifetime value (LTV) data and strategies to create profitability, sustainability and scale in the subscription business as part of the "Best Practices for Applying Customer Lifetime Value for Subscription Success" session held Monday, November 4th at 2:15 PM. The 2019 Subscription Show is designed to bring industry marketers together to connect with subscription executives from leading brands, discuss best practices for recurring revenue and discover actionable strategies, data and educational content to use toward the future of subscription models.

DMS expanded in the subscription marketing space in 2018, with the acquisition of Fosina Marketing Group, and has since become an established leader in the subscription industry. The DMS subscription marketing team leverages shifts in consumer purchasing patterns to help brands create, launch and optimize online recurring revenue programs. The cost-per-acquisition (CPA) based, multi-channel media campaigns developed for DMS subscription clients are optimized to achieve LTV objectives. The DMS subscription marketing team prioritizes smart strategy over speed to market. Before launching new campaigns, the team of experienced professionals make sure all campaigns are designed to achieve client objectives and produce positive ROI.

As a digital marketing industry veteran, Ray Schneeberger possesses an impressive understanding of today's rapidly changing consumer purchase and media consumption behavior. His expertise stretches across the entire direct to consumer (DTC) subscription and nonprofit sustaining donation ecosystems, with proven success using time-tested acquisition and retention tactics, generating comprehensive business plans and consistently increasing customer lifetime value. As VP of Sales at DMS, Schneeberger oversees business development for the company's DTC subscription marketing team.

Since its inception, DMS has earned continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine "360 Best Entrepreneurial Companies in America" list in 2017, 2018 and 2019. Named one of America's "Best Places to Work" by Inc. magazine, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

About Digital Media Solutions®

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

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