LivingLens and MaritzCX Partner to Transform Experience Management Programs with AI and Video
"There's little that is more powerful than seeing customers relay their feedback and then making it available to frontline teams and executives to act," said Mike Sinoway, president and CEO of MaritzCX. "Pairing the strength of LivingLens' video with the power of our experience management platform gives businesses access to new visual data to influence experience decisions, increase loyalty and improve ROI."
The solution uses AI and machine learning to unlock the wealth of information stored within video content—transforming the unstructured data set into unique insight. This includes transcriptions to reveal what people are saying, as well as advanced facial emotional recognition used to understand how people feel. Object recognition adds an additional layer of context to analysis, identifying where people are and what they are doing. All content is timestamped, making it quick and easy to search and navigate at scale to pinpoint moments of interest. By humanizing feedback, the solution allows businesses to more effectively connect with who their customer is and create empathy for customers within their organization.
Customers around the globe can provide feedback via their webcam or mobile device. Video feedback and showreels can be accessed directly from the MaritzCX Platform dashboards to aid understanding of pain points, moments of delight, and key drivers of satisfaction. Showreels can be easily created to demonstrate key insights with impact, bringing the customer into the boardroom and to the heart of decision making. Video responses are also utilized as part of the closed-loop process, giving customer service agents an in-depth understanding of a customer's experience before making contact.
"Often an emotional detachment exists which means people don't always act on what the numbers are showing them. Video creates that powerful emotional connection between stakeholders and their customers, and coupled with AI it really drives action," said Sinoway.
"LivingLens' core use case—using video to tell effective and engaging stories that drives change in organizations—
Learn more about LivingLens at http://livinglens.tv
Learn more about MaritzCX at https://www.maritzcx.com/
Alessia Lamonaca, LivingLens