Tony Hawk joins nonprofit Natural High on Red Ribbon Week's anti-drug message

LA JOLLA, Calif. - Oct. 23, 2019 - PRLog -- San, Diego, CA: Natural High today announced Skateboarding legend Tony Hawk joins the roster of 40+ Natural High Storytellers promoting a naturally high lifestyle. Tony is the newest star of Natural High's Red Ribbon Week playlist, one of a series of six free celebrity videos produced by the national nonprofit Natural High (http://www.naturalhigh.org/).

"I've been a school counselor for 13 years, and this is the first time I have shown a video that captured every student's attention," says Tracy, a school counselor in River Springs, Florida, "It also captured the attention of the teachers, who had planned on getting paperwork done."

Each year, National Red Ribbon Week (http://www.redribbon.org) is celebrated from October 23 - 31. Thousands of schools across the country use this valuable time to engage students in critical conversations about the importance of making positive life choices and preventing drug and alcohol abuse.

As a childhood skate prodigy, Tony Hawk saw older kids doing drugs, and he saw how it had a negative effect on their performance. Tony made a decision right from the start that he didn't want to do anything that would compromise his skating. Hawk completed the first documented 900 trick, licensed a video game series, and is one of the pioneers of modern vertical skateboarding.

Natural High (https://naturalhigh.org/) engages storytellers like Tony who kids admire and trust and works with these influencers to create positive and impactful content. Natural High makes their content available for free to 4th - 12th-grade educators looking to inspire students during and after Red Ribbon Week (http://www.naturalhigh.org/red-ribbon-week-lp).

Today, the United States opioid epidemic is at an all-time high, with opioid overdoses driving a decline in U.S. life expectancy (https://www.webmd.com/mental-health/addiction/news/20180920/opioids-driving-us-life-expectancy-decline-cdc#1), according to recent CDC news. Substance abuse is one of the leading causes of death for youth, yet there is no public prevention program designed to educate kids around drug and alcohol abuse and develop protective measures that can save lives.

Natural High operates on the principle that when kids see their own heroes making the choice to live naturally high, it directly influences their own choices in life. Kids are more likely to choose a natural high over an artificial one.

This Red Ribbon Week, Natural High brings a positive message to students with uplifting and thought-provoking video content from celebrity storytellers who kids look up to and trust, including Singer/Songwriter, Cassadee Pope, US Judo Champion Dartanyon, Crockett, NFL player, Donald Brown, Pro-Surfer, Bethany Hamilton, and the greatest big wave surfer of all time, Kelly Slater.

For more information about Natural High, visit www.naturalhigh.org.