New technology empowers consumers to steer toward a Sustainable Future
By: PaperTale AB
PaperTale launches a crowdfunding campaign on Kickstarter, November 13th.
Consumer trust crisis
According to the study "2019 Edelman Trust Barometer Special Report: In Brands We Trust", only 34% respond that they trust most of the brands they buy or use. The figure has dropped steadily from 2012 (47%) when the survey began.
PaperTale could turn this around!
The Future is here
PaperTale AB is a Swedish company that has developed a technology allowing consumers to verify the claims made by companies. PaperTale enables traceability throughout the production process and has a built-in "Environmental Calculator" which shows the product's environmental impact.
The platform shows basic information about the employees behind the products and confirms whether the workers received lawful salaries. A large number of people in developing countries are working under slave-like conditions with wages below minimum wages and never gets the chance to receive education. "If we recognized the competence of the developing countries, we might have already visited Mars," says PaperTale's founder Bilal Bhatti.
With the PaperTale technology, there's a possibility for the consumers to be interactive with the people who produce our products. The platform also gives consumers the opportunity to send tip to the workers or make contributions via crowdfunding of education to their children. Imagine having the opportunity to give a small tip to the person who made your favorite product.
With PaperTale's platform, every step in the production and all transactions, such as donations or tip, are verified through the Blockchain and can be tracked to ensure that it's transferred directly to the intended recipient.
PaperTale's "Proof of Concept"
After two years of developing PaperTale, the platform is ready to be presented to the world. As a Proof of Concept, PaperTale has implemented the technology in a textile factory in Pakistan, where all clothes are now manufactured with the new technology.
PaperTale wants to show the world what the technology can accomplish and launches a crowdfunding campaign on Kickstarter, starting on November 13th. Everyone who supports PaperTale on Kickstarter receives the first products ever produced with the new technology.
Take action and support PaperTale in the fight for true sustainability, environmental consideration and better working conditions!
More information to be found on PaperTale's website http://www.papertale.org
Daniel Andersson, Partner