Brand Strategists Come Together to Assist Lodging Properties in Elevating the Guest Experience

HALF MOON BAY, Calif. - Oct. 22, 2019 - PRLog -- In the midst of the Experience Economy and the important recognition of the transformational travel movement, The Storied Experience (http://TheStoriedExperience.com)  launches with the intention of advising independent hospitality brands on bringing their story to life in a more engaging way. With a focus on culture, sense of place, the local lifestyle, and wellbeing, the women behind this new creative agency will bring their formidable experience to help brands worldwide deliver more of what guests really desire during their travels.

With Instagram creating an insatiable appetite for wanderlust and memorable moments to share, hotels have an incredible opportunity to create just that. "And it starts with really understanding what motivates people to travel in the first place. As lodging properties evolve into more than just a place to sleep, they have to figure out how to increase the perceived value and the joy that guests derive from their stay," said Samantha Hardcastle, co-founder of The Storied Experience. "And it's not about hopping on the trend train and doing what all the other hotel brands are doing. It has to be authentic."

Ms. Hardcastle partnered with Rebecca Jackson and Lourdes Martin in the spring of 2019 to design a program that puts a strong emphasis on storytelling, brand positioning, placemaking, and experience design to transform properties into in-demand destinations. Their goal is to help these brands create atmospheres and experiences that foster moments for connection, curiosity, culture, play, and self-discovery. "As avid travelers ourselves, we've been on the receiving end of some of the best experiences of the world... and some of the worst. The best are telling stories that evoke strong emotional responses from travelers."

Costly remodels are not part of their strategy, as the team helps hoteliers and property managers leverage the resources already at their disposal. The creative direction is more about establishing authentic touchpoints, memorable moments, and cultural, immersive offerings that foster guest transformation during their stay.

With the travel landscape evolving, the women behind The Storied Experience believe boutique lodging & hospitality properties have a competitive advantage that the big chains don't. By playing up their personality, owning their individuality, and aligning to guest desires, they will be able to turn their guests into their best storytellers with an experience worth talking about. Learn more at http://TheStoriedExperience.com