HEX Performance® Launches First-Ever Dryer Sheet Safe for Activewear
First-To-Market Innovation that Makes Waiting for Your Favorite Workout Gear to Air Dry a Thing of the Past
By: HEX Performance
Most modern fabric care tags instruct against using traditional dryer sheets, as high heat can degrade fabric stretch, durability and moisture wicking benefits. The dryer sheet can leave behind sticky, wax-like residue & coating on fabrics. This coating clogs fabric fibers causing not only performance degradation but also traps in odors. That is why HEX Dryer Sheets start wet, to bond with fabrics instead of clogging them, giving laundry doers all the softening, anti-static and protective benefits, with none of the nasty "leftovers."
"Over the last decade synthetic performance fabrics have taken over our wardrobe and has created a huge consumer pain point around drying activewear,"
As the athleisure industry rapidly grows into a $122 billion global industry by 2023, HEX continues to be the leading solution to safely and sustainably clean and protect synthetic fabrics. By early 2020, HEX will become the first and only brand to offer a full care regimen for activewear, with new product innovations ahead.
ABOUT HEX PERFORMANCE
Founded by a former professional athlete, HEX Performance (http://www.hexperformance.com/
Lindsay Ferraro Bennett