HEX Performance® Launches First-Ever Dryer Sheet Safe for Activewear

First-To-Market Innovation that Makes Waiting for Your Favorite Workout Gear to Air Dry a Thing of the Past
By: HEX Performance
 
 
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* Boulder - Colorado - US

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BOULDER, Colo. - Oct. 23, 2019 - PRLog -- HEX Performance®, a sustainable line of next-generation laundry products designed to care and protect today's modern fabrics, announces the launch of the first-ever Wet Dryer Sheet that is safe for activewear.  Available today on HEXPerformance.com and Amazon.com and Wegmans in early November, HEX Performance® Wet Dryer Sheets ($8.99, 120 COUNT) are a game-changing innovation in the laundry aisle as the first-ever solution to safely and effectively machine dry synthetic fabrics.

Most modern fabric care tags instruct against using traditional dryer sheets, as high heat can degrade fabric stretch, durability and moisture wicking benefits. The dryer sheet can leave behind sticky, wax-like residue & coating on fabrics. This coating clogs fabric fibers causing not only performance degradation but also traps in odors. That is why HEX Dryer Sheets start wet, to bond with fabrics instead of clogging them, giving laundry doers all the softening, anti-static and protective benefits, with none of the nasty "leftovers."

"Over the last decade synthetic performance fabrics have taken over our wardrobe and has created a huge consumer pain point around drying activewear," Drew Westervelt, HEX Performance® founder and former 9-year professional athlete shares. "Today's consumers, more than ever, are experiencing this pain.  Whether you're an avid fitness lover with a messy laundry room of air-drying workout clothing or an athleisure-loving casual dresser stressing about ruining your favorite pair of leggings, the laundry category has failed to provide a solution for drying modern fabrics and maintaining performance benefits." Until now.

As the athleisure industry rapidly grows into a $122 billion global industry by 2023, HEX continues to be the leading solution to safely and sustainably clean and protect synthetic fabrics.  By early 2020, HEX will become the first and only brand to offer a full care regimen for activewear, with new product innovations ahead.

ABOUT HEX PERFORMANCE

Founded by a former professional athlete, HEX Performance (http://www.hexperformance.com/)® is a premium portfolio of revolutionary modern cleaning solutions including laundry detergents and fabric conditioners that have been designed specifically to clean and protect modern fabrics. Safe and effective for use on both synthetic and traditional fabrics, HEX leverages a unique technology to address changing consumer needs by preserving & protect performance fabrics while effectively eliminating odor and removing stains. All of HEX products are eco-friendly, skin-friendly and biodegradable.

Media Contact
Lindsay Ferraro Bennett
lindsay@pacepublicrelations.com
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