Google News: Keyword Planning Tool "Correlate" Retires December 2019 - Who Cares?
You may have heard of Google Trends, but have you heard of it's baby brother Google Correlate? Nope, me neither. The virtually unknown keyword planning tool launched in 2011 is to retire as a result of low useage.
By: SEO Freelancer UK Nina Payne
Back in 2008 my Director instructed me to open a Google Adwords account to get the word out as fast as we could to as many buyers as possible with their new product. I had a little experience with Adwords with the company I had previously worked with, and I used Google Trends as a keyword research tool at that time.
This is a neat little invention, I found it fascinating to spot new "hot" trends. Some of you may already know that I was deep in my hobby as a 12" vinyl DJ during this time and music was, and still is, a huge part of my life.
When Duffy - Mercy hit the charts at number 1 it stayed there for 5 weeks and was in the UK charts for a total of 57 weeks. Google Trends saw a huge spike and then a predictable dip as time went on.
Google Correlate is part of Trends
Visit Google Trends today and you can even see data for a year in Search so that you can view what was trending on Google by year back to 2001.
Searching for Duffy - Mercy in 2008 displays a popularity graph and related keywords. These related keywords are what helps when researching target Google search phrases for SEO ranking.
Google Correlate will shut down on December 15th 2019 as a result of low usage
This is where I feel that Google has failed at it's own marketing. Google Correlate was launched in 2011 to a small and short lived fanfare as a little brother of Google Trends.
It's no wonder it fell flat on it's face like the personal version of Google+
I can't see any real loss of this unless you can prove me wrong?
Contact me below to share your opinion and I'll publish the best responses on my blog.
SEO Lady video: https://youtu.be/
Page Updated Last on: Oct 21, 2019