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Follow on Google News | US Sanctions on Iran: Impacts on the Tourism IndustryBy: TasteIran The travel warnings by governments, misinformation and media intervention in creating misleading images of Iran is politically fuelled and targeted at instilling the ''Iranophobia'' attitude in travellers. According to the 2019 Travel Risk Map launched by global risk experts International SOS, Iran has been ranked as a safe travel spot on par with some major European countries in terms of travel security. On the contrary, the imposed sanctions have resulted in depreciation of Rial, Iran's national currency. This has resulted in higher purchasing power for foreigners and Iran to be ranked first in price competitiveness by World Economic Forum '' Travel and Tourism competitive Forum 2019 report''. Diversity, safety, low costs, history, architecture and the people are some of the buzz words Peter Santenello, An Italian/American entrepreneur, writer and video content maker, associated with Iran, upon his visit in 2018. He created a documentary of his travel journey across the country which went viral on his social media platforms. Iran was portrayed through his lens of reality. The climatic diversity across the country, from mountainous terrain to lush green forests and desserts along with the deep history of this ancient land has always amazed travellers. In an attempt to introduce real Iran to the world, TasteIran (https://www.tasteiran.net/ Despite the re-imposed sanctions on Iran and the scepticism and fear associated with travelling into this country, sustainable tourism development has become an integral part of local tourism activities in this sector. As one of the pioneers of sustainable tourism in Iran, TasteIran, along with local guides, creates and defines Iran authentic experiences and tours (https://www.tasteiran.net/ End
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