Warrior Lacrosse, National Lacrosse League Announce New Multi-Year Partnership
Another premier equipment brand in the sport of lacrosse renews with world's oldest and most successful lacrosse league
"Our athletes are the best in the world, and Warrior is one of best equipment providers for everyone in the sport, from youth level players to the professionals, so we are glad to extend our relationship,"
"Warrior is thrilled to renew its partnership with the National Lacrosse League," said Jared Hager, Director of Lacrosse Marketing, Warrior Sports. "We believe the NLL is one of the premier professional lacrosse leagues in the world and offers Warrior unprecedented exposure and branding. Just like the NLL, Warrior was founded on innovation. We are excited to continue to help grow the game of box lacrosse by bringing the most innovative products in the game to the best players in the world. We look forward to growing together with the NLL."
The NLL (http://www.nll.com) is North America's largest professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29-percent increase from 2018 to 2019.