Brexit Blamed for Keeping Brits Up At Night

UK bed and mattress retailer, Happy Beds, have looked at 30,000 insomnia-related Tweets to see what the most common events, factors and reasons were behind the population of the UK having sleeping nights during 2019.
By: Happy Beds
 
 
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LLANISHEN, Wales - Oct. 17, 2019 - PRLog -- Analysis of over 30,000 insomnia-related tweets and posts revealed that that uncertainty around Brexit has been causing Brits to lose sleep more than any other topic over the last 12 months.

With the new Brexit deadline of October 31st looming, #stopbrexit was found to be the most common hashtag in posts where social media users complained about insomnia or sleeplessness.

'Brexit', 'United Kingdom' and the 'European Union' were three of the top five terms which featured in insomnia-related social posts, as the uncertainty around leaving the EU caused worry across the country.

It wasn't just politics keeping Brits up at night. Netflix was one of the most common topics in tweets about sleeplessness, and the finale of Game of Thrones left many unable to sleep. #Gameofthronesfinale and #got8 were the 4th and 6th most common hashtags in sleepless tweets respectively.

The travails of Jon Snow, Tormund Giantsbane and Bran Stark in Game of Thrones also saw them feature heavily in tweets about sleeplessness.

What's more, Liverpool's victorious Champions League campaign saw them mentioned heavily by Twitter users struggling to sleep.

The top 10 most frequently used hashtags were:

1.     #stopbrexit

2.     #sleep

3.     #ynwa

4.     #gameofthronesfinale

5.     #lfc

6.     #got8

7.     #insomnia

8.     #brexit

9.     #nowplaying

10.  #snowdonia

The top 10 most frequently mentioned entities were:

1.     Brexit

2.     Liverpool FC

3.     United Kingdom

4.     Sleep

5.     European Union

6.     Netflix

7.     You'll Never Walk Alone

8.     Jon Snow

9.     Tormund Giantsbane

10.  Bran Stark

According to the bed retailer's research as part of its Social Insomnia campaign (https://www.happybeds.co.uk/social-insomnia), British females aged between 18 and 24 years old were most likely to tweet that they can't sleep, whereas men over the age of 65 were least likely.

Joy Richards, Sleep Expert at Happy Beds (https://www.happybeds.co.uk/), said:

"At Happy Beds, we believe everybody needs and deserves a good night's sleep. So, in a bid to help our customers get a better kip, we delved into social data to see what really keeps people up at night.

"Of course, if you can't sleep then we would definitely recommend staying away from social media, because the 'blue light' emitted from phones and electronic devices actually supresses melatonin, the chemical which helps you sleep."

To read the full story, click here (https://www.happybeds.co.uk/social-insomnia): https://www.happybeds.co.uk/social-insomnia.

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Emma Hull - Liberty Marketing
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Tags:Sleep
Industry:Health
Location:Llanishen - Cardiff - Wales
Subject:Features
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