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Follow on Google News | Top 5 Trends about Halloween PurchasesBy: GrowByData #1 What to Buy? Costumes rank as the best-selling category followed by Decorative Items, Candy, and Greeting Cards. According to the NRF survey, consumers plan to spend $3.2 billion on costumes (purchased by 67% of Halloween shoppers), $2.6 billion on candy (95%), $2.7 billion on decorations (72%) and $390 million on greeting cards (34%) in 2019. #2 Trick or Treat – Mode of Celebration Handing out candies is the most popular choice of Halloween celebration followed by other activities such as decorating the backyard, dressing up in costumes, carving a pumpkin, attending a party, etc. #3 What Dresses to Wear? Super Heroes and Princesses are the most popular among children and is predicted to stay on top for years to come. The most popular Princess costumes include Elsa and Anna from the Frozen movie franchise while Spiderman is another popular choice among children. Other top superheroes choices include Ironman, Avengers (Others), and Batman. Among adults, Witch is the most popular and undisputed costume choice reigning in number one for more than a decade. #4 Choice of Candy Candy sales skyrocket during the Halloween season per 12 years of data collected by 1 Candystore (https://www.candystore.com/ #5 Consumer Spending Trend According to 2 NRF's Annual 2019 Halloween Spending Survey (https://nrf.com/ 2017 saw record-breaking sales during Halloween with $9.1 billion spent. This year, the spending is predicted to be $8.8 billion, which is slated to be the 3rd highest. Enjoy this festive Halloween season with your fun costumes and favorite candy! If you are a retailer, keep your prices competitive as that tips the sale. GrowByData assists retailers and manufactures tracks market prices and keeps candy sellers competitive. End
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