AUTO REVOLUTION 2019: Dave Sargent of J.D. Power On Connected Cars and the Future of Driving

COSTA MESA, Calif. - Oct. 14, 2019 - PRLog -- Discussions around the technology of "connected cars," often miss the much broader issues that the automotive industry is wrestling with to redefine the vehicle driving and ownership experiences, according to Dave Sargent, Vice President of Global Automotive at J.D. Power in an audio interview for journalists covering the Auto Revolution 2019 conference in Las Vegas on October 23-24.

"There is a complex array of dynamics at play. We are talking about connecting vehicles to each other, to myriad cloud resources, and to the physical transportation infrastructure upon which all cars and trucks operate. The industry is on a fast track to move way beyond connecting our vehicles to our phones and using GPS to guide our travels. In the process, the consumer experience is being dramatically altered," says Sargent.

The good news is that -- if past is prologue -- consumer acceptance and adoption can occur reasonably quickly, but only if the process is properly managed by the entire community of interest with the voice of the consumer at the center.

"More and more people are heavy users of GPS navigation. Even when you are in familiar territory, GPS offers practical insights such as where your vehicle is in the context of where other vehicles are on the road through live traffic. It provides benefits to consumers in dense metropolitan areas who want to avoid the worst of the traffic jams -- especially in places like the L.A. area, where I live," he points out.

This basic level of connectivity, however, is just the tip of the iceberg. Moving forward consumers can expect to see connected car applications explode exponentially.

"For example, there are tremendous opportunities associated with establishing connectivity with the transportation infrastructure -- such as stop lights. It's very frustrating if you leave home early in the morning and you're the only car on the road, to be sitting at a stop light and there's absolutely no one coming for miles around. Work is well underway in many districts to leverage automation, analytics and connectivity so that the stop light will be situationally aware. It will change to green if you're the only car in the area. That is a very simple but very meaningful way that having a vehicle connected to the infrastructure will help consumers," Sargent explains.


For more of this conversation with Dave Sargent and to hear discussions like this visit:

https://www.jdpowerautorevolution.com/ehome/autorevolutio...

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