DMS Expands Its Performance Marketing Capabilities With Significant Investments In Proprietary Technology And Impactful Leaders
Rebranded to DMS TRAX, the technology developed by Rudolph is an end-to-end platform that now connects and tracks DMS performance marketing data and call campaigns, offering valuable insight into consumer behaviors and campaign performance. DMS TRAX capabilities include:
In his new role as CTO of DMS, Rudolph will remain at the center of developing DMS industry-leading technology. DMS TRAX is built and operated in-house and rivals leading technology to propel the DMS business, support the company's massive growth and provide scalable and cost-effective performance marketing solutions to DMS clients and publisher partners.
"DMS has a history of making significant investments in its proprietary technology in order to provide the most targeted and impactful people-based marketing," said Rudolph. "Needless to say, I'm thrilled to be part of a company with such a high level of innovation."
Since its inception, DMS has earned continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine "360 Best Entrepreneurial Companies in America" list in 2017, 2018 and 2019. Named one of America's "Best Places to Work" by Inc. magazine, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.
About Digital Media Solutions®
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-
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