Fair Trade Outsourcing (formerly known as Rethink Staffing) Launches New Brand and Logos
Fair Trade Outsourcing (formerly known as Rethink Staffing) announces a new name, a fresh set of logos, and a new website address.
By: Fair Trade Outsourcing
The company's search for identity finally ended with this rebranding. According to Dershowitz, the new name reflects not just what the management wants to do but also three key ideas that the organization believes in.
First, this name change will introduce the methodology to a wider audience, which will herald a new era in business process outsourcing. Companies will be more focused on the Agents' welfare outside the walls of the delivery center.
Second, the company believes that the Fair Trade Outsourcing™
Third, the formalization of this business practice can create economic security for the agents, wherever they may be, and drive them to deliver high-quality work for clients. Thus, the methodology should be shared with stakeholders in the industry.
In line with the change in name, Fair Trade Outsourcing has also created a new set of logos that will serve as the company's trademarks going forward. The double-plus icon in yellow and blue is still there, seeing as the symbol's meaning is rooted in the fact that organizations, whether they are for-profits or non-profits, are made up of people, not machines.
The name "Fair Trade Outsourcing"
The decision to use yellow and blue in the logo design signifies the company's desire to balance profit generation with people management. The blue is a popular choice for businesses in the tech industry while yellow is a popular choice for companies in the service industry. Blue expresses an organized and rational mindset while yellow expresses warmth and openness.
Alongside the change in corporate identity is a change in domain name. Fair Trade Outsourcing is now found at www.fairtradeoutsourcing.com; subsequently, emails will now have the same domain name.
Marie Claire Ponsaran