SoulBoxer Cocktail Co. brings the Manhattan to the Midwest

MILWAUKEE - Oct. 8, 2019 - PRLog -- This fall, SoulBoxer's newest ready-to-drink cocktail will hit shelves of over 500 major retailers in Wisconsin, Illinois, and Minnesota. But this simple, yet precise concoction isn't new to American menus, and after almost 150 years, the speak-easy staple hasn't lost an ounce of swagger.

Jason Neu and Doug MacKenzie, the owners of SoulBoxer Cocktail Co., say that a Manhattan has been on their radar since they released their first category-smashing hit, the Brandy Old Fashioned, followed a year later by the Bourbon Old Fashioned.

"It's on the Mount Rushmore of classic cocktails," says Neu. "If we're going to be serious about making great classic cocktails, the Manhattan is an important fixture."

Before they could set out making the iconic Manhattan, they had to source the right ingredients: namely American rye whiskey, Spanish vermouth, and Angostura bitters.

"It's a two-part balancing act between the whiskey and vermouth," says MacKenzie. "We weren't going to just settle."

Refusing to settle and challenging the status quo is something for which SoulBoxer Cocktail Co. is famous. Their enjoy-anywhere bottled cocktails are made with quality ingredients and sky-high standards - a characteristic that has contributed to over a quarter-million bottled cocktails sold to date.

Staying true to the ready-to-drink theme, SoulBoxer's Manhattan requires no bartender. All you have to do with this quintessentially classic cocktail is pour and enjoy.

Visit soulboxer.com to learn how you can get the Manhattan on your shelves.

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Photos/ Assests: For Retailers