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Follow on Google News | Are We Really Free to Buy What We Want?A beginner's Guide for Buyer Behaviour and Persuasion Techniques
By: Space Between From studying psychology and reading up on consumerism, I have noticed that a lot of research has found that our buying behaviours are affected by situational, social, and psychological influences that persuade us to buy certain products. Here are the 3 approaches broken down: 1. Purchase factors This includes aspects of our buying experience like what's around us that can really affect our behaviour as customers. For example, a study found that 70% of participants agreed that they preferred stores that play music. And in regard to a profitable outcome of this, another study found that in comparison to fast-tempo background music, slow-tempo background music in restaurants encouraged groups to stay longer at the table and purchase more beverages… resulting in a larger turnover! In this case, more soothing background music created a more relaxing purchasing environment. In contrast, it's been found that loud music can encourage a larger turnover in supermarkets. They found that although this made customers spend less time in the supermarket, the rate of spending was greater during the louder sessions of music. Continue Reading here https://www.spacebetween.co.uk/ About the Author Hannah is a second year Psychology student at Canterbury Christ Church University. Hannah recently started a Neuromarketing Internship with Space Between to pursue her career interest in Consumer Psychology. https://www.spacebetween.co.uk/ End
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