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Follow on Google News | Engagio Announces Orchestrate the First B2B Engagement Marketing Solution to Enable Multi-Channel PlSolution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth
By: Engagio "As buying becomes increasingly non-linear, the traditional model where Marketing generates and passes new business leads to Sales is looking increasingly outdated," said Jon Miller, CEO of Engagio. "Rather than a hand-off baton pass, winning Marketing and Sales teams today operate as a team, working together to create pipeline, win deals, and drive account growth. The Engagio Orchestrate solution is the first marketing technology that takes the best parts of traditional lead-based demand generation and combines it with the best of account-based marketing to foster this kind of integrated teamwork." Marketers are using Engagio Orchestrate to 1) streamline plays such as automatically activating advertising or sales campaigns for target accounts that go cold, 2) reach out to target accounts that show "surging" interest for their solutions, 3) alert account executives to new engagement from executives at target accounts that were previously lost, and 4) nurture open opportunities that stall out. "With Engagio, we have a consistent view of people and accounts that lets us measure engagement and program impact, and align marketing and sales into a tight team," said Emily Ketchum (https://www.linkedin.com/ Engagio Orchestrate is available for purchase now. For more information, visit https://www.engagio.com/ On Thursday, Oct. 24 at 10 a.m. PDT, Engagio demonstrates Orchestrate in a live webinar. Register at https://info.engagio.com/ All trademarks recognized. # End
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