Receiving Almost One Billion Views With Artists NLE Choppa and Lil Tecca United Masters Partners With New Artist YAHIGHNESS
Teen Sensation YAHIGHNESS Drops Audio and Visuals to Back End
By: KLPR Group
United Masters has been slowly taking over the industry, attaching itself to emerging youth with star quality to their roster. Yahighness is next up and will begin his new partnership with single, "Back End", expected to be a fall banger. Yahighness dropped the audio and visuals for "Back End" on his youtube page and has garnered almost 300k views. Yahighness keeps it real talking about real-life topics that this generation of kids from the streets can relate to; from relationships, competition and life.
Yahighness is already entering the music industry with a strong foundation. A&R rep, Joseph Cabey who has a long history of success, has done A&R work with NLE Choppa. He also manages Taylor Bennet and will be overseeing his project on the label side. He also signed with Entertainment Consultant & Manager James A. Smith, who has served on the management team of Ski Mask Slump God and have worked alongside artists Lil Mosey, Juice Wrld, YBN Cordae, YBN Nahmir, Casanova, Rihanna, and consults for Def Jam Records.
When asked about working with James and Joseph, Yahighness stated, "I'm truly blessed to get the opportunity to work with such an incredible team. James and Joseph truly have my best interest at heart and go extremely hard for me. I love and appreciate United Masters because I can own all my masters, I know if I keep pushing myself my catalogue will be worth a lot in the near future."
Check out the visuals here - "BACK END" Almost 300k views
Hit Single 626k Views Destiny (March 2019)
Best Friend (Nov 2018) 255k Views