1-800-PACK-RAT Reveals New Logo & Updated Brand Identity
Portable Storage and Moving Company Modernizes Brand Identity as They Look to Become the Leader in the Portable Storage and Moving Industry
As one of the original providers of portable storage and moving services, 1-800-PACK-RAT wants to demonstrate that it is consistently changing and improving its services to exceed customer expectations. The new logo showcases a more modern, friendlier, and softer feel that shows they are continuing to evolve the brand.
Additionally, this new logo and updated brand will present a unified look with its sister company, Zippy Shell, by incorporating a similar look through fonts and color schemes. 1-800-PACK-RAT has also adopted the tagline from Zippy Shell, Moving & Storage Made Simple. The new logo reinforces that 1-800-PACK-RAT and Zippy Shell has merged, and together they provide the most flexible and convenient moving and storage solutions in the industry. The logo iconography also contains an outline of one of the company's portable storage containers.
Both brands aim to simplify moving and storage for their residential and commercial customers across the United States. In addition to the new logo and tagline, 1-800-PACK-RAT has updated the look and feel of its branding across all channels providing a modern and cohesive look throughout the entire customer experience.
"Our goal at 1-800-PACK-RAT and Zippy Shell is to make moving and storage simple," said James Burati III, Senior VP of Sales and Marketing at 1-800-PACK-RAT and Zippy Shell. "This logo redesign and brand refresh are symbolic of the many changes we are implementing so we can provide a better experience for our customers from start to finish. This is also an opportunity to reinforce our relationship with Zippy Shell and show customers that we offer more convenience and flexibility than anyone else in the market."
To learn more about 1-800-PACK-RAT and the services they provide, please visit www.1800packrat.com.