Canada Alcoholic Ready-To-Drinks (Rtds) Market Forecast-2025
With the younger generation growing older and having higher purchasing power, RTDs/high-strength premixes will likely benefit more than other alcoholic drinks such as beer and spirits.
By: Bharat Book Bureau
With the younger generation growing older and having higher purchasing power, RTDs/high-strength premixes will likely benefit more than other alcoholic drinks such as beer and spirits. Moreover, alcoholic RTDs are likely to benefit with beer and spirits manufacturers switching over to adjacent categories such as RTDs. In late 2015, Thirstie, a New York-based technology company, started testing a new smartphone app which would allow the placing of orders via mobile phone for alcoholic drinks. Given the growing importance of the tech-savvy younger generation to alcoholic drinks sales, such a service would likely appeal to many. Existing alcohol delivery service providers like Grocery Gateway have seen growing online sales, with this option resonating well with consumers. Alcoholic ready-to-drinks (RTDs) could benefit from this growing trend towards online and mobile sales.
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However, the market growth in Canada could be curtailed by stringent regulations on alcohol purchase and consumption, as Canada's provincial governments determine the legal age for consuming alcohol in the country. Further, the average unit price in RTDs/high-strength premixes increased as the number of premium offerings expanded and consumers traded up, with this particularly being the case in spirit-based RTDs, supported by ongoing innovation and new product development.
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Bharat Book Bureau