Khamir Purohit Delivers Talk at The StartUp Seminar
Khamir Purohit, founder and director of LexiConn Content Services Pvt. Ltd, highlighted the importance of content writing for start-ups.
Khamir spoke on the topic 'Importance of Content Writing for Startups – Competing with the Big Guys' and highlighted how quality content coupled with search engine optimisation (SEO) could help small companies get visibility online.
"Everyone likes to buy, nobody likes to be sold to. This is why educating your audience should be your goal. Do not try to sell - the buyers can easily differentiate selling from telling. Good quality content establishes the credibility of your company and turns prospects into buyers and buyers into brand loyalists and influencers,"
Other speakers included Pallabi Parab from HDFC SmartUp, Dahyalal Prajapati from BSE and Sumeet Mohanty. The seminar also gave insights to start-ups as to how they can list themselves on the BSE stock exchange and fuel growth through strategic advisory services. Various initiatives and programs undertaken by HDFC Bank to accelerate growth for start-ups were also discussed at the seminar.
About LexiConn Content Services Pvt. Ltd
LexiConn Content Services Pvt. Ltd is one of India's leading content writing and marketing agencies. Established in 2009 by Khamir Purohit, LexiConn offers a gamut of services including web content, corporate communication, catalogue management, ghostwriting and content consulting among others.
Headquartered in Mumbai with a branch office in Kolkata, LexiConn's clientele includes some of the leading names in the banking, finance, fashion, entertainment and IT sectors. To know more, visit https://www.lexiconn.in/
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