Restaurant Branding Project By OH! Design Studio

OH! Design Studio helps brand an Indian grill and bar in Singapore. This restaurant branding project delivered a holistic brand experience that celebrates authentic North Indian food with an urban twist.
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Restaurant Branding


Mumbai - Maharashtra - India

MUMBAI, India - Sept. 10, 2019 - PRLog -- India-based branding firm OH! Design Studio has helped brand Urban Roti restaurant in Singapore. For this restaurant branding project, OH! Design Studio designed the brand identity, menu design, signage, environmental graphics, take away packaging and uniform design among other branding collateral.

The restaurant is an Indian Grill and Bar in the heart of Singapore. In iterative work sessions with the client, OH! Design Studio decided to give an informal yet sophisticated look to the restaurant with a contemporary twist.

OH! Design Studio provided following services for this restaurant branding project:

• Brand identity
• Restaurant name
• Brand positioning
• Brand voice
• Menu design
• Store environment
• Aprons and uniforms
• Take-away packaging design

The restaurant provides a classic combination of dishes from India, with emphasis on North Indian cuisines, created with diversity and innovation. The graphic designers at OH! Design Studio worked closely with the client to develop branding that complement the concept.  They used warm, contemporary and sophisticated graphics to convey the quality of cooking and the style of dining.

Environmental branding plays a very important role in restaurant branding project. It helps in weaving the look and message through every touch point in the restaurant.

The designers incorporated warm orange tones balanced with brown color. The restaurant brand's Indian essence is highlighted with rolling pins adorning the wall, colorful glass water bottles and framed postcard, among other things.

Visit this link to view full restaurant branding case study along with images of the restaurant and other branding deliverable:

About OH! Design Studio

OH! Design Studio ( is a Mumbai-based branding & design agency.

Founded in 2006, OH! Design Studio is an integrated creative and digital firm with a passion for launching, rebranding and accelerating brands. OH! Design Studio's goal is to create lasting and meaningful relationships between their client's brand and its audience through distinct brand experiences.

OH! Design Studio
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Tags:Restaurant Branding
Location:Mumbai - Maharashtra - India
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Page Updated Last on: Sep 11, 2019

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