Greenlight Insights Survey Shows That Computer Vision Adoption by Consumers Is Not Yet Mature
16 Percent of Respondents Are Not Interested in 3D Scanning Capabilities.
Less than one-fifth (16%) of consumers report being very interested or somewhat interested in creating 3D models of real-world objects on their phones. In contrast, nearly three-fifths (58%) report being very uninterested or somewhat uninterested in 3D mapping.
Greenlight Insights analysts expect a rise in the use of computer vision-driven applications, such as simplified asset generation for virtual and augmented reality, integration with 3D printers, and incorporating 3D scanning into mobile games. Microsoft, Google, Samsung, Huawei, Niantic, and several other companies have already commercialized their computer vision technology.
"The present low interest in 3D scanning in mobile devices underlines the fact that the various use cases for computer vision are not yet well understood, despite the many current consumer and enterprise applications,"
"In the current era of heightened awareness for user privacy and likeness rights, the existence of such technology on the mass market will inevitably prompt concern and generate friction for user adoption," said JC Kuang (http://www.greenlightinsights.com/
Nevertheless, the market positioning of a major technology company like Samsung cannot be easily ignored, especially if computer vision-enabled features prove influential to flagship smartphones in the immediate future. As other OEM competitors continue to implement increasingly sophisticated camera arrays and optical sensors, software-driven 3D scanning would serve as a value add. However, mass adoption from consumers would first need to be primed by extensive support from the overall smartphone ecosystem, including OS providers, app developers, and content creators."
Greenlight Insights clients can read more in the report; 2019 Augmented Reality Consumer Report (https://greenlightinsights.com/